The Basics Of Building A Wholesale Buyers List

If your goal is to succeed in the wholesale real estate market, there is no getting around this hard truth: you have to build, curate and maintain a wholesale buyers list. Building such a list is not easy, but it is worth the effort and essential to your success.

Wholesale real estate is the art of matching up of investors with properties. If the right investor is matched with the right property, a sale is made and a commission or profit collected. The faster you can make these matches, the more profitable you will be. Having a reliable list of active investors and entrepreneurs is your ace in the hole when a new property comes onto the market.

Creating a buyers list is more like gardening than making out a shopping list. It is more than a list of names, telephone numbers and email addresses of potential investors or buyers, it is a never ending process of curation: finding investors, rating them, tracking their needs, wants, resources and market activities. It is tracking ongoing and future projects, buying criteria, funding types and budgets.

The most common methods used to build a reliable buyers list include: networking at professional events; email marketing; direct mailing; exchanging business cards; content marketing; maintain a professional website; social media marketing; bandit sign marketing; cold-calling landlords with “For Rent” signs out; marketing on Craigslist; networking with real estate agents.

Regardless of what methods you use, what is important is to begin building a reliable list of investors and buyers that you can turn to when you acquire a property and close a deal on that property as quickly as possible. A mature, detailed and well maintained buyers list is the ticket to success.